As announced in a statement by the three organizations, Google will be Team USA’s official search AI partner, becoming the first digital business to work with the sports NGO.
In an effort to draw in people who don’t watch live television and younger viewers who are used to seeing clips online, NBCUniversal, the company that broadcasts the Games in the United States, is updating its programming at the same time as the announcement.
Earlier, the media firm controlled by Comcast announced that it would introduce daily recaps of the competition that are tailored by artificial intelligence (AI) and narrated by AI versions of real people, such sports commentator Al Michaels.
NBCUniversal’s anchors will use Google Search’s AI summaries to respond to queries regarding specific sports, including how crucial pool-lane assignments are in swimming competitions, during daytime and primetime coverage of the Olympics.
Without requiring the user to click through to a website, Google’s AI summaries offer written answers to search inquiries.
Google’s Gemini AI model will be utilized by comedian Leslie Jones, who will be a pundit in Paris, to engage viewers and acquire knowledge about new sports.
The Paris Olympics get underway on July 26.
