With the creation of the first AI-generated music video in Pakistan, pop icon Ali Zafar has made history in the music industry of his native nation.
Social media platforms have praised the video, “Rang Rasiya,” for its creative use of artificial intelligence in visual storytelling.
The music video showcases the song “Rang Rasiya,” which is sung by Nirmala, a youthful and gifted vocalist from Umerkot, Tharparkar.
The video wonderfully captures Nirmala’s journey from a remote desert area to the forefront of Pakistani music, despite enduring tremendous obstacles. Nirmala has always been unwaveringly dedicated to her work.
Popular for his artistic endeavours and services to the music business, Ali Zafar unveiled the elegant video on social media. An attractive Sindhi woman, shown as a bride, is shown travelling through an eye-catching combination of desert and water in the AI-generated images.
In order to represent the duality of Nirmala’s experience and goals, the artwork contrasts traditional and modern components.
The project’s history was provided by Zafar in a thorough commentary that went with the film. According to him, Pakistani celebrity Mian Yousuf Salahuddin shared a WhatsApp demo that is how he first got to know Nirmala. Nirmala suffers socio-cultural obstacles in her music career, but Zafar acknowledged his respect for her voice and her tenacity in following her passion.
“Several years ago, I was captivated by Nirmala’s talent and story when I first heard her demo,” remarked Zafar. “Her determination to pursue her passion, despite the lack of basic amenities and societal constraints, inspired me to support her by recording, producing, and releasing her song.”
Zafar attributed the inspiration for the music video to his early fascination with digital art. Though a lot has changed in technology since his college days, the fundamentals of artistic inquiry have not altered, he said. In the process of producing videos, he underlined, using AI presented both challenges and revelations.
“Creating each frame with AI required meticulous attention to detail and numerous re-generations,” Zafar commented. “The outcomes made the lengthy procedure worthwhile. I’m pleased to be able to showcase Nirmala’s ability to use AI, which is an exciting new frontier in the art world.
