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Google abandons its plans to do rid of cookies in Chrome

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The significant change in course comes as a result of worries expressed by advertisers, who provide the majority of the company’s revenue, that their capacity to gather data for customised advertisements will be restricted due to the removal of cookies from the most widely used browser in the world, leaving them reliant on Google’s user databases.

Due to worries that Google’s proposal would stifle competition in the digital advertising market, the UK’s Competition and Markets Authority has also carefully examined the proposal.

“Rather than discontinuing third-party cookies, we would launch a fresh experience in Chrome that empowers individuals to make a knowledgeable decision that is applicable to all of their online browsing, and they could modify that decision whenever they choose,” stated Anthony Chavez, vice president of the Privacy Sandbox project, which is supported by Google, in a blog post.

A major objective of the Privacy Sandbox project, which was started in 2019 by Alphabet (GOOGL.O), opens new tab unit, is to phase out third-party cookies while simultaneously improving online privacy and boosting digital enterprises.

Though they can potentially be used for unauthorised monitoring, cookies are information packets that websites and advertisers use to identify specific online users and follow their browsing patterns.

Within the European Union, publishers are required to obtain explicit agreement from users before storing cookies, as per the General Data Protection Regulation (GDPR). Cookie deletion is another feature that most popular browsers offer.

While continuing to fund the Privacy Sandbox programme, Chavez stated that Google was collaborating on the new strategy with publishers, privacy organisations, and regulators like the UK’s Information Commissioner’s Office and CMA.

Many responded differently to the announcement.

Analyst Evelyn Mitchell-Wolf of eMarketer stated in a statement, “Advertising stakeholders won’t have to prepare to quit third-party cookies cold turkey.”

One example of how cookies can hurt consumers is when they display predatory advertisements that target specific demographics, according to Lena Cohen, a staff technologist at the Electronic Frontier Foundation. According to Cohen, Google’s choice to keep accepting third-party cookies is a direct result of their advertising-driven business model, even though other major browsers have been banning them for years.

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The Deputy Prime Minister presides over a session of the Exploration and Production Committee.

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Deputy Prime Minister Ishaq Dar presided over the fifth session of the committee established by the Prime Minister to formulate a comprehensive action plan for tackling the difficulties confronting the exploration and production sector in Pakistan.

The committee achieved a preliminary consensus to present a long-anticipated framework to the executive committee of the national economic council on the sale of 35% of the unallocated gas volumes to external purchasers.

The committee resolved to commence a bidding process for accessible onshore exploration blocks by the following month.

The committee received an update on the current digitalisation initiatives of the Directorate General of Petroleum Concessions (DGPC). A competitive procedure has commenced to facilitate this digital transformation, which will optimise operations and improve efficiency in the sector.

The committee deliberated on a proposal to adjust petrol selling prices monthly or quarterly. The committee instructed the petroleum division to do a more thorough analysis of the idea and present it again at the next meeting.

The committee addressed the security concerns encountered by exploration and production companies, underscoring that the establishment of robust security measures is crucial for fostering investment in the E&P industry to ensure Pakistan’s energy security.

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PTI to intensify pressure on the government on November 24: Barrister Saif

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Khyber Pakhtunkhwa Information Adviser Barrister Saif stated on Tuesday that the Pakistan Tehreek-e-Insaf (PTI) intends to intensify pressure on the “Form-47 government” during its forthcoming protest campaign, planned to commence on November 24.

Saif stated that the residents of KP were making comprehensive arrangements for the gathering on November 24, noting that KP Chief Minister Ali Amin Khan Gandapur had issued directions to legislators from all constituencies to accelerate their preparations for the anti-government initiative.

“We are conducting rallies and corner meetings throughout KP to ensure the success of the gathering on November 24.” Thousands of individuals, along by public officials, will assemble at the Motorway, from which KP Chief Minister Ali Amin Gandapur will direct the procession towards Islamabad,” Saif reiterated.

He stated that November 24 will be a day for the supremacy of law and the constitution.

“I implore individuals to protect themselves from the actions of the fascist regime; otherwise, they will suffer the consequences,” he said.

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Twin cases are sent back to the regular bench by the constitutional court.

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A few cases were returned to the ordinary bench by the newly established constitutional bench on Tuesday, raising doubts about its constitutionality.

In the name of the Ministry of Petroleum, Saeed Khosa’s case was heard by a seven-member bench presided over by Justice Amin-ud-din Khan.

Only cases that fall inside the purview of the constitutional bench should be sent to it, said Justice Muhammad Ali Mazhar.

Notably, on October 23, the matter was referred to the constitutional bench by a three-member panel headed by Justice Mansoor Ali Shah.

Additionally, a different housing society case was returned to the regular bench as well.

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